January 21, 2013
Super Bowl 2013 Live Stream: Features We Wished the NFL Included
The Super Bowl deserves a much better effort from its live stream.
Last year, NBC had the duties, and the stream worked fine if a computer was the only way one had to view the game, but it was terrible for everything else.
Let’s face it: For an event of this magnitude, the greatest potential for a stream is as a second-screen option. That option didn’t work last year as the the stream was delayed about four plays.
So, obviously, having the stream synced up with the TV broadcast will be vital. In defense of last year’s effort, it was the first time the Super Bowl was available via a stream.
Here are some suggestions that will help make having the Super Stream a vital part of the in-home viewing experience:
Where: Mercedes-Benz Superdome in New Orleans
When: Sunday, Feb. 3 at 6:30 p.m. ET
Live Stream: CBSSports.com
Listen: Sirus XM Radio: 88
I’m feeling pretty good about this year’s live stream simply because I saw CBS is going to offer viewers the option of selecting the camera angle they view from.
This is fantastic, and it could change the live stream from just a second-screen option to a third, fourth, fifth or even 18th-screen option.
For hardcore football fans, the different angle on the game will become vital. I can’t begin to tell you how many times I’ve watched a game and wished I could get a look at the action from a view that is used for coaches’ tape.
For the fans of the Super Bowl, but not as much the actual football, there needs to be a camera that captures more of the hype surrounding the game. During game maybe a camera could pan through different celebrities at the game.
This feature will allow fans to tailor the viewing experience to their needs.
Social Media Integration
Let’s add to the way we can get game commentaries. While it would be nice to be able to choose which duo you want to hear call the game, that isn’t very practical. CBS will put the crew they feel is the best and roll with it.
What is far more realistic is to have a Twitter stream constantly rolling along the broadcast. Let fans pick a stream much like they would a camera angle.
This would provide a constant source of different and fresh insight, funny comments, team-centered content or whatever else a viewer could think of.
Make It an Interactive Experience
A team takes a timeout before a crucial third down, a poll pops up on the stream and says “you pick the play.”
Well, that may be taking it a bit far, but there could at least be polls on what play should be run, but that is just part of it.
This would also be great for the commercials. Fans could instantly rate the popular Super Bowl commercials, which would allow everyone to see what spots are really resonating with the public and which ones aren’t.
With ideas like this incorporated into the stream, it won’t be long before the stream is as vital to watching the Super Bowl as the broadcast itself.
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