March 27, 2013

Miami Dolphins Confirm Logo Change

The Miami Dolphins confirmed on Wednesday that their official team logo has changed.

Chris Perkins of the South Florida Sun Sentinel broke the news. In his report, Perkins cited Dolphins CEO Mike Dee, who stated that someone working for Nike leaked out the logo to the public.

Following a stadium renovation press conference, Dee elaborated on the situation:

We had always had a plan to kind of roll [the logo] out over a 30-day period so we’re going to start rolling it out. But the logo is only one part of the announcement. It’s a complete re-branding of the team.

Talk about re-branding: GM Jeff Ireland has had a lot of cap space with which to operate this offseason, and that has allowed Miami to be among the boldest organizations with regard to free agency. 

High-profile pickups include linebackers Dannell Ellerbe and Philip Wheeler along with speedy wide receiver Mike Wallace and underrated former St. Louis Ram Brandon Gibson (per ESPN). The team also weakened the AFC East rival New York Jets by picking up tight end Dustin Keller.

Dee continued discussing the logo, alluding to its history and how the team is paying homage to the past by reverting to the true original colors while still providing a revamped, modern look:

There’s a lot of history in this in that we went back to colors, the true aqua and the true orange that were part of the first 29 years of the franchise’s history…But the logo design itself and some other things you’ll see respect that tradition in the past but also have an eye on the 21st century Dolphins.

Elsewhere at a charity event, defensive end Jared Odrick was also seen wearing a shirt that sported the new logo, according to Perkins.

With so many marquee players taking their NFL talents to South Beach and a young franchise QB in the fold in Ryan Tannehill, it seems like a very appropriate time for the Dolphins to change their look.

Bright times seem to be on the horizon, and a Dolphins renaissance could well be on the way thanks to the team’s fresh faces and fresh marketing aesthetics driven by Dee and the Miami brass.

Dee confirmed that the logo is will officially be revealed on April 25, the first day of the NFL draft.

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